In reality, the children who were secretly paid by Coca-Cola had to boost sales of this soft drink in Burger King’s restaurants and therefore encourage the group to invest in teams from Coca-Cola. This act of deception was discovered and the manager responsible Tom Moore was forced to resign. Moore worked for 24 years in Coca-Cola and was president of the US restaurants’ department of this soft drinks group from 1999. The workers of a department that provided the restaurants with drinks’ teams had paid a man in Virginia to come to Burger King with hundreds of children and get them to buy “Frozen Coke.” The company had earlier reached an agreement with Burger King and its franchise-holders to pay up to US$21.1 million in compensation for damages. What’s more, the Atlanta executives had to prepare themselves for further legal actions. An ex-employee brought proceedings against the company for his dismissal and revealed that Moore knew about the manipulation of the purchases in Burger King and did nothing about it. There is no sign that this matter will cause major financial harm to Coca-Cola. The contracts with Burger King remain in force and investor confidence in Wall Street does not appear to have been shaken.