From a whey drink in Second World War Germany to triumphing in all corners of the globe

Fanta’s new message, “Drink Fanta, live like Bamboocha", is an invitation to spontaneity and conquering the world in leaps and bounds. Initially, no one could have suspected the success of the German drink, which would prevail worldwide. In 1940, right in the midst of the war, it was necessary to stop manufacturing Coca-Cola due to the lack of the necessary raw materials. And Max Keith, manager of Coca-Cola GmbH, Essen, commissioned a team from Coca-Cola to create a new soft drink “made in Germany", to ensure the continuing presence of the German organization.  It was based on whey, a substance produced in cheese making, something anyone could obtain, even in wartime. After a competition between employees it was given the name Fanta, as the new creation was “fantastic” and had been made “with a great deal of fantasy”.

At that time, not even Max Keith could have imagined such a successful course of development. Nowadays, Fanta constitutes the paradigm of the reconstruction of Germany, economic growth and success of importation: as it is now drunk in 200 countries, including Peru, Chile and Kenya. Its fizzy, fruit taste is especially liked by Germans, Thais, Brazilians and Mexicans. Fanta holds third position in the word ranking of Coca-Cola products, with more than 70 different tastes, which vary depending on the preferences of the place where it is consumed.

Source: Obs. /Coca-Cola