Modern businesses need a series of assets to be able to operate on the market. In addition to fixed and other assets, they need both to create a business or corporate image and to identify and distinguish their products from those supplied by their competitors.

Exclusive trademark ownership guarantees that if an identical or similar trademark appears on the market, without your consent, describing identical or similar products or services, which could lead to errors or confusion, you will be able to make use of criminal and civil action to defend your rights.

This possibility does not exist if the trademark is not duly registered in the Spanish Patent and Trademark Office, in which case you would be unprotected if copies or imitations appear on the market.

Because of the use and advertising investments related to trademarks, they gradually acquire a financial value, which is increased if they are duly registered.

It is therefore essential for businesses to obtain the exclusive rights associated to the trademarks that identify their products or services on the market.