Signature Series T-Shirt Available at Hard Rock Cafe Locations

Hard Rock International today unveiled its latest Signature Series
T-Shirt, inspired by Bruce Springsteen. Featuring the designs of 21
musicians to date, Hard Rock Cafe's Signature Series has raised
millions of dollars for a number of charitable causes worldwide. The
new Bruce Springsteen T-shirt benefits World Hunger Year (WHY) - a
nonprofit organization that strives to eliminate hunger and poverty
by creating and promoting innovative programs and policies.


The Springsteen T-shirt features a drawing of one of Bruce's
favorite guitars, set on a black T-shirt. The Bruce Springsteen
Signature Series T-shirt is available at Hard Rock locations in
Europe, the U.S. and Canada and at www.hardrock.com . The shirt comes in classic men's sizes and, for the first time in Signature
Series history, is also available in a ladies "junior baby-doll"
T-shirt.

Springsteen is a member of World Hunger Year's Artists Against
Hunger & Poverty, a group of musicians who actively work to combat
these two social problems. Springsteen was introduced to World Hunger
Year by the late singer-songwriter Harry Chapin who founded the
organization with radio talk show host and current Executive Director
Bill Ayres in 1975.

"Bruce Springsteen and Hard Rock Cafe both share a social
consciousness that benefits a number of charities and organizations
including World Hunger Year," said Hamish Dodds, President and Chief Executive Officer, Hard Rock International. "Hard Rock has actively supported World Hunger Year for years and we are thrilled to partner with Mr. Springsteen to raise money for a great organization that envisions a world without hunger and poverty."

Hard Rock Cafe, committed to a wide variety of philanthropic
causes and activities worldwide, developed the concept of partnering
with world-renowned musicians and artists to design T-shirts for
charity in 1990. For this unique venture, musicians create and donate
imaginative designs to be reproduced onto T-shirts to benefit the
artist's favorite charity. Signature Series T-shirts have been
designed by music superstars including Eric Clapton, Elton John,
Sting, Peter Gabriel and Michael Stipe, raising millions for a wide
variety of organizations, such as Crossroads Centre Antigua, the
Elton John AIDS Foundation, Special Olympics and WITNESS.

This year, Hard Rock Cafe is offering both the new Bruce
Springsteen Signature Series T-shirt as well as last year's popular
Eric Clapton Signature Series T-Shirt, in men's and women's styles.